Beverage Visionary
I am a beverage visionary, but I don't know if I can prove it. In the early years of this blog, I wrote a post about what kinds of drinks I'd like to see in the future. Caffeinated beer. Vitamin-enriched soft drinks. There were many more, but I've switched servers since then and can't find the original post to see what else I envisioned. I remember these two because they have become available recently. Anheuser-Busch launched Bud Extra in the U.S. after success with BE (same caffeinated beer, different name) in the UK and Canada. I haven't tried it yet, but I'll be on the lookout on my next beer run. I'm a bit wary of ginseng in my beer, but it could be the beer I've been searching for. Has anyone else tried it?
Diet Coke + One-a-Day multivitamin = Diet Coke Plus, a vitamin-fortified soft drink to be launched this spring. It's supposed to be the same Diet Coke formula with added vitamins and minerals. Moms across the land will be asking their kids, "Did you remember to drink your Diet Coke Plus?"
I'll look for my first post to see what else we can look for from the beverage industry. Obviously, they read my post.
Comments
Oh dear, this may be another downward trend similar to the school lunch programs counting ketchup and pickles as vegetable servings...
Posted by: Chartreuse BLT | January 4, 2007 04:36 PM
I'm a Smart Water girl myself... electrolyte enhanced... cool, tall bottle... yeah!
Posted by: Blue Grilled Cheese | January 4, 2007 10:42 PM
I have a tall, cylindrical bottle of Smart Water sitting right here next to me. Picked it up at Trader Joe's on my drive back home. I've seen what happens to people who go too long without their Smart Water. In the TJ parking lot, I saw a woman ram her car at considerable speed into a parked car while she was trying to fit into a generous-sized parking spot. She got out, looked around sheepishly and went into Trader Joe's. No note or anything to explain the huge gash in the side of the parked car. I thought about squashing her car with my dump truck, but the paints didn't match and I didn't want to sully the dump truck's paint job.
Posted by: blue artichoke | January 5, 2007 09:03 PM